Victoria Hernandez is passionate about reclaiming the art of storytelling at the intersection of sports and culture. She is the founder and editor-in-chief of Kick The Concrete, a media company covering sports, music and fashion. Upon finding a great need for artists to have ownership of their stories, she founded the company with Corey Paul in 2017 and released a print magazine in 2020 via a launch party over Grammy Weekend.

"Lady Viii" was a Community Engagement Producer at USA TODAY Sports for two years where she created the Drip Check series and covered the NBA Finals and the Super Bowl. She was an editorial assistant at the Los Angeles Times for four years and has worked for several other publications, including ESPN's Andscape, the Sun-Sentinel, Rivals.com, HipHopDX, Genius and Urban Pitch. She is also the founder of the sports blog Viii Sports and was a co-host of the music podcast Overly Conversated on Delicious Vinyl Radio. She hails from Denver and is a graduate of the University of Miami.

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